How Fabletics is committed to penetrating the Online Fashion Market.

Kate Hudson is a successful entrepreneur who has been known for co-founding a leading e-commerce company that is known as Fabletics. The firm was established in 2013 and has quickly grown to be one of the leading online stores. The main products that it sells are comfortable and fashionable activewear that can be used for both sports and casual wear. Fabletics’ products are very stylish, and they make the clients feel active and confident in themselves. The firm is committed to offering the latest products in the market by updating is stores monthly. The merchandise that Fabletics offers includes tops, bottoms, gloves, socks, gym bags, hair bands, hair ties, caps, arm warmers, water bottles, and various accessories.


Amazon is one of the pioneer e-commerce websites, and it currently attracts about 20 percent of the online fashion clients. Fabletics is a relatively younger company, but it has been developing in the recent years to be one of the online business giants. It has been growing at an annual rate of 35 percent and is one of the major competitors of Amazon. The firm has managed to build its worth to more than $250 million within the three years that it has been in business. Besides its online activities, the company has 16 physical stores that operate in different parts of the country. Fabletics has been getting more clients in the past year, and therefore, it plans to open 12 more shops in early 2017. The new stores will be based in California, Illinois, Florida, and Hawaii. Fabletics has been committed to giving its customers better membership packages than its competitors, and this has greatly facilitated its success. It also enables its clients to access customized products at a pocket-friendly price.


Fabletics offers the best customer services to its subscribers, and this has allowed it to develop healthy relationships with them. The firm also provides a 60-second quiz that enables it to understand the preferences of the customer. It asks questions that are based on social media, lifestyle, fashion choice, and customer experience. Fabletic has been ensuring that it makes huge sells by using a technique that is known as “reverse showrooming.” This tactic involves inviting its members to view and purchase the products that are in its online store.


The e-commerce firm offers various membership packages to the clients. After a customer subscribes as a member of Fabletics, he or she is sent the first two-piece outfits at a discounted prices. The products that they receive are worth $49.95, but the company charges them $10. As from the second month, the clients pay $49.95 and are offered activewear that is worth about $99. Customers pay for their products by using their credit cards. One is also allowed to cancel his or her membership without being charged any fee. VIP members enjoy various privileges. They are offered free gear, shipping, and returns whenever they buy merchandise that is worth more than $49.95. Members who buy products at Fabletic’s physical stores are offered exclusive discounts.

What Fabletics VIP Members Love About Kate Hudson’s Fashion Brand

Kate Hudson’s athletic apparel brand Fabletics has been around for only four years but the brand’s cute clothes and convenient shopping model have earned the company enormous success. Currently, thousands of VIP members excitedly receive a brand new workout outfit every month. Kate Hudson designed her brand to appeal to a diverse group of women who demand clothes that can withstand intense workouts while being highly fashionable.


Many online reviewers have sung Fabletics’ praises. We’ve listed some of the things that Fabletics VIP members have to say about the brand.


The Convenience


While anybody can visit the Fabletics website and sift through the hundreds of adorable sports bras, leggings and other stylish clothes that the brand has to offer, the VIP member option is where it’s at. For a monthly fee of $49.95, VIP members will receive a complete workout outfit sent straight to their door, free of shipping charges. All they have to do is fill out a quick survey about their workout style and fashion preferences upon signing up.


VIP members like the ladies at Krazy Coupon Lady couldn’t resist the value of the deal. By committing to a monthly fee, individual items actually cost less. VIP members can opt out whenever they want.


The Selection


Reviewers on online review website Trust Pilot can’t get enough of the wide selection of apparel items available. Fabletics boasts endless choices of prints, colors and styles when it comes to athletic apparel basics like leggings and sports bras. Customers can also find adorable jersey dresses that are cute enough for a night out on the town as well as multi-purpose gym bags that are so stylish that one would think they came straight from the runway.


The Quality

Teri Hutcheon from was pleased to discover that Fabletics products are made with high-quality materials. The colors and prints don’t fade in the wash and the clothing is built to last. Fabletics athletic gear uses high-tech fabrics that are resistant to sweat and provide adequate support for the most intense of exercise routines. Plus, the clothes offer serious compression, meaning that they accentuate the body in all the right places.



The success of Kate Hudson’s brand has proven that women want to look cute while they exercise. By providing women of all shapes and sizes with extremely stylish athletic apparel, Fabletics has taken over the world of fashion retail.