How Fabletics is committed to penetrating the Online Fashion Market.

Kate Hudson is a successful entrepreneur who has been known for co-founding a leading e-commerce company that is known as Fabletics. The firm was established in 2013 and has quickly grown to be one of the leading online stores. The main products that it sells are comfortable and fashionable activewear that can be used for both sports and casual wear. Fabletics’ products are very stylish, and they make the clients feel active and confident in themselves. The firm is committed to offering the latest products in the market by updating is stores monthly. The merchandise that Fabletics offers includes tops, bottoms, gloves, socks, gym bags, hair bands, hair ties, caps, arm warmers, water bottles, and various accessories.

 

Amazon is one of the pioneer e-commerce websites, and it currently attracts about 20 percent of the online fashion clients. Fabletics is a relatively younger company, but it has been developing in the recent years to be one of the online business giants. It has been growing at an annual rate of 35 percent and is one of the major competitors of Amazon. The firm has managed to build its worth to more than $250 million within the three years that it has been in business. Besides its online activities, the company has 16 physical stores that operate in different parts of the country. Fabletics has been getting more clients in the past year, and therefore, it plans to open 12 more shops in early 2017. The new stores will be based in California, Illinois, Florida, and Hawaii. Fabletics has been committed to giving its customers better membership packages than its competitors, and this has greatly facilitated its success. It also enables its clients to access customized products at a pocket-friendly price.

 

Fabletics offers the best customer services to its subscribers, and this has allowed it to develop healthy relationships with them. The firm also provides a 60-second quiz that enables it to understand the preferences of the customer. It asks questions that are based on social media, lifestyle, fashion choice, and customer experience. Fabletic has been ensuring that it makes huge sells by using a technique that is known as “reverse showrooming.” This tactic involves inviting its members to view and purchase the products that are in its online store.

 

The e-commerce firm offers various membership packages to the clients. After a customer subscribes as a member of Fabletics, he or she is sent the first two-piece outfits at a discounted prices. The products that they receive are worth $49.95, but the company charges them $10. As from the second month, the clients pay $49.95 and are offered activewear that is worth about $99. Customers pay for their products by using their credit cards. One is also allowed to cancel his or her membership without being charged any fee. VIP members enjoy various privileges. They are offered free gear, shipping, and returns whenever they buy merchandise that is worth more than $49.95. Members who buy products at Fabletic’s physical stores are offered exclusive discounts.

Top Investment Firm Highland Capital Management

The Dallas-based investment firm Highland Capital Management is among the leading financial services companies in the world. It serves a wide range of investors who are looking for the most efficient ways to manage their capital. One of the things that have made Highland Capital emerge as a top financial services company is its services. The firm specializes in managing debt and credit base securities. As a result, it has established a reputation of helping a number of investors more carefully manage their debt. Along with offering credit management, the firm also provides a number of other financial services that help clients more effectively stabilize their finances on a regular basis.

Highland Capital Management first originated in 1990 as a firm that specializes in providing life insurance. It was founded by James Dondero and Mark Okada who spent a number of years working in the financial industry as employees. Once they decided to become entrepreneurs, the two began developing a life insurance company to meet the needs of various consumers. For the first few years of the firm’s existence, it was able to become a reputable life insurance company. However, Dondero and Okada soon realized that they needed to offer other services to meet the growing demand for things such as financial planning and investment management. Since they had experience with managing credit based securities, they also planned to eventually offer such options to their clients as well.

In the mid-1990’s, Highland Capital Management began offering collateralized loan obligations which allowed it to become a leader in managing debt-backed securities. With the introduction of this product, the firm would emerge as an innovative financial services company. During this time, the firm would also offer a more diverse set of financial services. Highland Capital would begin offering hedge funds, private equity securities and also wealth management services. The firm would also begin offering services such as asset management to assist institutional investors with managing their capital and financial advisory to help individuals. Now, the firm continues to provide financial services to corporations, individuals, pension fund investors and government entities.

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