How Fabletics is committed to penetrating the Online Fashion Market.

Kate Hudson is a successful entrepreneur who has been known for co-founding a leading e-commerce company that is known as Fabletics. The firm was established in 2013 and has quickly grown to be one of the leading online stores. The main products that it sells are comfortable and fashionable activewear that can be used for both sports and casual wear. Fabletics’ products are very stylish, and they make the clients feel active and confident in themselves. The firm is committed to offering the latest products in the market by updating is stores monthly. The merchandise that Fabletics offers includes tops, bottoms, gloves, socks, gym bags, hair bands, hair ties, caps, arm warmers, water bottles, and various accessories.


Amazon is one of the pioneer e-commerce websites, and it currently attracts about 20 percent of the online fashion clients. Fabletics is a relatively younger company, but it has been developing in the recent years to be one of the online business giants. It has been growing at an annual rate of 35 percent and is one of the major competitors of Amazon. The firm has managed to build its worth to more than $250 million within the three years that it has been in business. Besides its online activities, the company has 16 physical stores that operate in different parts of the country. Fabletics has been getting more clients in the past year, and therefore, it plans to open 12 more shops in early 2017. The new stores will be based in California, Illinois, Florida, and Hawaii. Fabletics has been committed to giving its customers better membership packages than its competitors, and this has greatly facilitated its success. It also enables its clients to access customized products at a pocket-friendly price.


Fabletics offers the best customer services to its subscribers, and this has allowed it to develop healthy relationships with them. The firm also provides a 60-second quiz that enables it to understand the preferences of the customer. It asks questions that are based on social media, lifestyle, fashion choice, and customer experience. Fabletic has been ensuring that it makes huge sells by using a technique that is known as “reverse showrooming.” This tactic involves inviting its members to view and purchase the products that are in its online store.


The e-commerce firm offers various membership packages to the clients. After a customer subscribes as a member of Fabletics, he or she is sent the first two-piece outfits at a discounted prices. The products that they receive are worth $49.95, but the company charges them $10. As from the second month, the clients pay $49.95 and are offered activewear that is worth about $99. Customers pay for their products by using their credit cards. One is also allowed to cancel his or her membership without being charged any fee. VIP members enjoy various privileges. They are offered free gear, shipping, and returns whenever they buy merchandise that is worth more than $49.95. Members who buy products at Fabletic’s physical stores are offered exclusive discounts.

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